Top 23 Stats about Craft Beer
10 Feb 2015
Originally a Spacesaver Blog Post – below we have highlighted 23 stats you should know about the craft beer industry:
1. 36% of consumers drink craft beer.
2. 43% of Millenials (ages 25-34) prefer the taste of craft beer, versus 32% of Baby Boomers, and seek brands that offer authenticity, flavor, history and credibility.
3. 84% of craft beer consumers like to choose their beer depending on the season.
4. In 2013, the craft beer market had 14.3 Billion in sales, a 20% sales growth from 2012. The overall beer market had $100 Billion in sales in 2013.
5. 17.2% of all beer sales in 2013 were from craft beer.
6. Craft beer sales historically spike in the second half of the year, due to fall/winter seasonality.
7. American craft beer production increased 18% in the first half of 2014. Craft brewers sold 10.6 million barrels, which is up from about 9 million from the first half of 2013.
8. The 2013 craft beer industry production volume comprised of 77% regional craft breweries, 15.5% microbreweries, 6% brewpubs and 1.5% contract brewing companies.
9. The craft brewing industry contributed $33.9 Billion to the U.S. Economy in 2012.
10. Craft brewers employ more than 110,000 worldwide.
11. As of the end of June 2014, there are 3,040 breweries operating in the U.S. That’s 502 more from the same period last year.
12. There are 1,929 breweries in planning stages now.
13. The largest craft brewer in the U.S. is the Boston Beer Co., makers of Samuel Adams, Angry Orchard and Twisted Tea brands.
14. The majority of Americans live within 10 miles of a craft brewer.
15. The craft beer segment continues to be the pricing leader in the beer category, at approximately $34/case in USD (Jan, 2013)
16. On average, the craft drinker spends $86 per check versus $73 per check average when buying food and any other type of beer.
17. Most craft beer comes in the 1/6 barrel or “sixtel”. These are 5 ¼ gallons of beer in a keg that is on 9 ¼ inches in diameter.
18. Vermont ranks first in the U.S. in per capita consumption of craft beer.
19. Oregon ranks first in the U.S. in breweries per capita.
20. Oregon also leads the U.S. in % of dollars spent on craft beer.
21. U.S. craft beer exports grew six-fold during the past five years, jumping from about 46,000 barrels in 2009 to more than 282,500 barrels in 2013, worth an estimated $73 million.
22. In July, 2014, Green Flash became the first U.S. craft brewery to begin making and selling fresh beer in the European market.
23. Due to the rise in craft beer SKUs, beer distributors are running out of warehouse storage space. By using ActivRAC compact mobile shelving, up to 50% of floor space can be freed up—doubling your storage capacity. To see how ActivRAC works, click here.